Under the new normal chemical industry faces three major challenges
　　The current external environment has changed significantly, to China's chemical industry has also brought three major challenges: economic development, low oil prices, environmental protection regulations.
　　One, the new normal economic development challenges. Current world economy is still in the depth of the adjustment period, the risk of interwoven low growth, low inflation, low demand and high unemployment, high debt, high foam, the trend of the main economic body to differentiation, uncertainty of economic growth is still prominent, China's economy entered the new normal, from the rapid growth of the turn for rapid growth, economic structure continuous optimization and upgrading, economic growth from factor driven, investment driven to innovation driven. And driving force for economic growth structure changes, the impact on the petrochemical industry is fundamental, and led to the industry demand growth is slowing down, China's refined oil consumption of consecutive four year slowdown, ethylene equivalent consumption has for four consecutive years keep at a low level of about 5%.
　　Two, low oil prices brought about by the challenge. 2014 since the second half of the international oil price appears falling cliff, is still hovering in the low, is likely to will continue for a long period of time. International oil prices continued to decline, can not help but greatly compressed petrochemical products gross profit space, and make resource country is speeding up the transformation by reason of production to exports of refined oil, which will further aggravate the China Petroleum & chemical products in the market competition.
　　Three, environmental regulations increasingly stringent challenges. The Chinese government attaches great importance to the construction of ecological civilization revision introduced the more strict environmental protection laws and regulations, implementation of the action plan of environmental protection of atmospheric 'Ten', 'Ten' can be foreseen in future, the Chinese government on environmental protection standards and requirements will be more stringent, which are closely related to and petrochemical industry, the development of industry will bring greater impact and challenges.
　　Today, the chemical industry downturn has forced the transformation and upgrading of enterprises began to upgrade, in the new normal, the enterprise will need to actively adapt to, this is a challenge for the enterprise, but also an opportunity. Only actively adapt to the new normal, in order to win the new normal.